About the Podcast: "Know for Sure," hosted by the charismatic comedian B. Simone and her best friend and business partner Megan Brooks, delves into the complexities and joys of a 20-year-long friendship. Each week, they engage in candid conversations about life, love, and personal growth, sharing experiences that have strengthened their bond despite leading vastly different lives. From navigating public life and love to embracing family and stability, B. Simone and Megan embark on a journey of self-discovery and invite their audience to join in.

The Campaign: This second shoot for the "Know for Sure Podcast" was centered around promoting their latest offering – a thoughtfully crafted, hardbound guided 'self-study' journal. The shoot featured several setups, each designed to highlight the journal's unique appeal.

In the first setup, a vibrant blue studio backdrop, teetering between cyan and cobalt, created a dynamic, energizing atmosphere. Both B. Simone and Megan were styled in matching two-piece sets – Megan in black and B. in light grey ribbed attire – with a stark white spotlight cutting through the blue, accentuating the journal and their attire.

The second setup shifted to a softer, more introspective mood with a rosy pink down-lit ambiance. Here, B. Simone and Megan, dressed in velvety black and suede warm grey, posed with the journal, creating lifestyle images that felt both personal and aspirational.

Project Insight: Capturing the essence of these two vibrant personalities was key to this shoot. B. Simone’s jokes and high energy kept the set lively, while Megan’s attention to detail ensured we stayed on track with the shoot list. The final setup aimed to produce more polished branding and marketing material, reflecting the professionalism and public presence these two women have cultivated through their careers and social media.

Each image was meticulously crafted to showcase not just the product but also the spirit of these influential women – their journey, their brand, and their message. From the boldness of the blue-lit shots to the warmth of the rosy setup, this campaign was a journey through different moods and styles, perfectly aligning with the diverse facets of the "Know for Sure Podcast."